This blogpost is written by both my teammate, Rachelle, and I. This blogpost will outline some decisions we made relating to the stars in the music video.
After several discussions, we decided to have our music video as a one-time collaboration between two artists. This is because by collaborating, our artists will be able to reach a wider range of audience, which correlates to the media synergy. Media synergy is when different media companies work together in order to reach an objective they couldn’t have done alone. In this case, the artists would collaborate to reach audiences from different genres, potentially increasing exposure and peaking the interest of new audiences, this also works vice-versa.
Edit after revision:
We decided not to focus on this too much, as in the end, our project was steered in a separate direction, and we didn't really keep Viola's branding in mind, so she feels like more of just a supporting character in the music video. The target audience and personality traits of both Jasmine and Viola became a bit too similar, thus making it hard to support that they were two artists collaborating to gain a wider audience.
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