Storyboard Project Proposal

Here is my proposal for the storyboard project.

I am going to be advertising old style Nike shoes to the elderly (ages 50+). My advertisement will be sort of like a flashback style advertisement that will evoke feelings such as nostalgia. My advertisement will have my subject (an old woman) sit in a chair, looking at her old pair of Nike shoes. As she stares, a flashback will occur, bringing her back to when she first got the shoes as a teenager. Multiple scenes will occur, each time kipping a decade, showing the audience that she has worn the shoes for decades, going on adventures and doing activities while wearing it. The flashback ends and a match cut is added, showing her smiling softly and standing up to take a light stroll/ job off from the camera’s view. I chose this target audience because generally, Nike targets the youth. I believe that this advertisement will light a “spark” in the elderly who should still be active during their older days.

Edit:

- I am adding a scene where my "actor" will defend against a man who is harassing her child. This will allow me to represent a huge social issue that needs to be adressed.

Reflection:

Making the idea for the proposal was actually very hard as I had to combine all my floating ideas into one, solid text. I had multiple adjustments while discussing my proposal to Mr. Nick. It was mostly difficult because I had an idea of what I was going to make, but I wasn’t exactly sure how to approach the concept. I do think that it turned out pretty clear in the end though.